Features: Multilingual, e-commerce, member-only content
Thapelo Paris designs, manufactures and distributes luxury swimwear throughout Europe, North America, Asia and Africa. Previously, they were using two different platforms to run their business: a website for general communications and marketing, and an outsourced online service that provided a means to sell directly to their customers.
The goal with the redesign was to create a single, fully autonomous platform to manage both seasonal collections for casual viewers, while providing a means for buyers to purchase directly.
A newsletter experiment where I connect the dots.
(please note I haven't written a newsletter in quite sometime. But you should totally sign up anyway, I do plan to pick it up again at some point.)